Best Odds Guaranteed: Get the Best Price or Odds

The sport of racing has plenty variables that can make or mar an event. Factors like the fitness of a horse or dog, the venue, or weather changes and even the trainer can drastically alter the outcome of a sporting event. To compound matters, each and every one of these factors can happen in the blink of an eye.

Due to these variables, it can be really hard for punters to correctly predict the outcome of a race. To make things worse, it can be extremely difficult to know if an online bookmaker’s odds will grow longer or shorter as the day of the race gets closer.

Fortunately, for the hapless punter, new bookmakers offer a promotion known as Best Odds Guaranteed to lure punters into betting with them. This means no matter the situation, the punter who places a bet at the starting price will get bigger odds if the odds are updated on the day of the race. Smart best bookmakers offers Best odds guaranteed to create a win-win situation for the punter and themselves. First, it keeps the punter satisfied that he got the best possible deal obtainable. It also ensures the punter returns to patronize the bookmaker.

Placing bets with best odds guaranteed is a simple process. Once the punter logs in to the betting platform, he will see a drop down of the available markets as normal. The common practice is for odds guaranteed bookmakers to stick a label on those bets where they offer best odds guaranteed for promotional purposes.

The punter simply selects the bet, and it gets added into the system. The starting price offered on a greyhound or horse will fluctuate frequently until the day of the race. And if the odds have a bigger price by the start of the race, then the bet will reflect that price. It is important to note best odds guaranteed does not pay backwards only forwards. This means if the odds were higher yesterday and a punter place a bet today, the odds will not reflect yesterday’s price. It only works where the punter places a bet today and the odds increase tomorrow.

Let us go practical, shall we?

For instance, a punter places a stake on a greyhound racing event worth £20 for a dog to win a race with an odds guaranteed bookies. The starting price of the dog is 7.00 which brings an ROI of £140. However, on the day of the race, the odds increase to 9.00 and the dog wins. In this scenario, the guarantee is triggered and instead of winning £140, the punter will receive £180 due to the starting price of 9.00.

In another example, a punter takes up the best odds guarantee £20 bet on a horse with the odds starting at 9.00. However, on the day of the race, the odds decrease to 7.00 and the horse canters to victory. In this instance, the punter will get paid £180 at odds of 9.00 which was the bet he placed before the race. But punters who placed their bets on a later date at 7.00 will be paid £140. Best odds guaranteed only gets triggered where the bet is a winner.

When gambling, the betting odds are probably the most important thing customers will look at.

Punters are always going to want the best odds available, to increase the possible profit they will make if their bet comes in. Bookmakers will also look to offer best odds where they can, in order to entice and retain customers.

There are numerous comparison sites out there who will list betting odds on specific sporting events from all of the biggest and most well-known online bookmakers. This is a fantastic way for customers to look for the best odds available on a certain selection. However, that still involves the customer wasting plenty of time sifting through each different sporting event they want the best odds for.

Here, on our site, we keep sports betting customers regularly updated with specific information relating to betting odds and where to find the best odds on offer for different sports.

Different bookmakers may offer better odds for some sports and worse odds for others. For example, a bookie may offer odds of 1/1 (2.00) on a specific football team to win when everyone else has them priced at odds-on. But, the same bookmaker may price a tennis player at much shorter odds than the competition is offering.

This is why it’s important to find the bookmaker who constantly provides the best value betting odds on the sports which you wish to bet on.

A bookmaker will set odds based on the probability of specific outcomes of sporting events. They take into account all variables, the likelihood of customers betting on a certain selection, and add a margin to it in order to ensure they do not lose all of their money.

Every statistic is taken into account and opinion garnered so they can predict the probability with a high percentage of accuracy. Recent form, history of the event and head to head records, and more. A bookmaker will also get advice in the form of opinion from others and use their own prediction as well.

Bookies do not want to risk everything on a certain outcome, as that isn’t clever business and means that only one outcome will give them a decent profit. They use analytical information and perceived risk, create odds using real probability and then add variable margins to increase their chance of profit.

For example, for a football match, there are three possible outcomes in the match result market. A home win, away win, or a draw. The bookmaker will firstly price up the event using the real probability of every outcome, totalling 100%.

So, the home team may be 60.2%, the away team 17.6%, and the draw 22.2%. This totals up to 100% and gives the bookmaker the real odds for all the outcomes.

The odds would then be around 4/6 (1.66) for the home team, 9/2 (5.68) for the away team, and approximately 7/2 (4.50) for the draw.

To understand how a bookmaker creates their betting odds to guarantee a profit, let’s look at an event with only two possible outcomes. For example, a coin toss where the coin will either land on “heads” or “tails”.

There’s a 50% chance of the coin landing on “heads” and a 50% chance of the coin landing on “tails”. However, the bookmaker will not price up both selections at the same price of 1/1 (2.00) like the real probability suggests they should.

The bookie will add a profit margin to this, so may price both options at 4/5 (1.80).

This means that if a customer placed the same amount on both selections, they wouldn’t be able to break even. So, if a customer places £50 on each selection, they will spend £100 but can only win £90 with their returned stake of £50 and the profit of £40.

So, that’s a profit margin of 10% for the bookmaker and guarantees that they will make £10 for every £100 wagered on this market as long as it’s a balanced book, equal amount of money staked on each selection.

The strategy to make profit using the best odds guaranteed promotion involves creating the best chance to win. First, the odds guaranteed bookmakers promises to pay where the odds on the day of the race has a bigger price than the opening price. This means if the odds lengthen, then the ROI increases.

However, if it shortens on the start day, then nothing is lost. The strategy is to Dutch the runners in the racing event. What this means is to cover the entire field by backing several runners. Once this is done, then a win is assured no matter the outcome. However, the punter must be ready to accept some loses in a few greyhound racing events. By splitting the bets, the risk is spread.

As mentioned above, bookmakers will add a betting margin after calculating the real probability of each outcome of an event.

This margin will vary depending on the type of event, with major sporting events usually having a margin of between 2-5% and rare sporting events possibly going up to a margin of 20%.

The reason for this is that more people bet on major events, so the bookmaker can afford to provide odds using a smaller margin. The rarer events will have less bets placed on it and therefore the bookie will want to make a bigger profit by using a bigger margin.

Using the above example, with real probability giving odds of 4/6 (1.66) for the home team, 9/2 (5.68) for the away, and 7/2 (4.50) for the draw, we can work out how much of a margin the bookmaker has added.

If the odds were changed to 4/9 (1.45), 11/2 (6.50), and 4/1 (5.00), the margin used would be 4.64%. With a balanced book, that would mean the bookmaker making £4.64 for every £100 wagered.

There are sites out there with margin calculators, which enable you to find out the margin being used for every sporting event. They are usually easy to use, although the explanations of each method may sound extremely complicated to more novice gamblers.

The betting favourite doesn’t always win, regardless of how short the odds offered are. So, looking for long shots with great potential of coming in is something every sports betting punter must do.

Backing a selection at long odds may be quite daunting, especially if the favourite is priced ridiculously low and is more well known or more successful in general. But, if you use an analytical approach, study statistics, and work out your own probabilities, you may find that certain outside chances offer a great reward compared to the risk.

Let’s use a sporting event, such as a tennis match or darts match, as an example. If Player A is ranked number 3 in the world, has a brilliant past record in the tournament being played, and their first-round opponent is ranked outside the top 16 in the world, their odds are likely to be extremely short.

Player B, ranked lower down after a tough few months, may be priced at something like an 8/1 outsider. Which is extremely long odds in a two-horse race.

If you then study a few statistics, you may find that Player B has only dropped down the rankings due to missing a few tournaments earlier in the season and is actually as good as anyone else in the top six. They have been in brilliant form, reaching the latter stages of the past couple of non-televised tournaments.

Then, you see that Player B actually has a superior head to head record over Player A, with seven wins to two in their last nine meetings. And, finally, Player A has been struggling with a slight back injury which is causing pain the longer matches go on.

All of a sudden, the 8/1 odds being offered for Player B to win look fantastic value and the reward being offered far outweighs the risk of betting on this selection. Player B goes on to win and the customer who studied the stats has a healthier bank balance than they did before the event.

Obviously, there’s only so much guidance statistics can give and not every long shot with a slightly superior record is going to come in. But, there are long shots that come in regularly. Especially in horse racing, where big priced selections are often seen in the winners’ enclosure while the trainer of the odds-on favourite who finished fourth consoles themselves.

Constantly backing short-priced favourites will not help you build a betting bank and may eventually end up with you losing a lot of money. The short odds can make it look like the favourite will win easily, but that isn’t always the case.

So, always remain analytical in your approach and never back a selection based on the fact it’s a short-priced favourite.

As already mentioned, some bookmakers offer best odds for certain sports than they do for others. For instance, a bookie may use the fact they offer best odds on football as a brilliant marketing tool.

So, let’s look at who we think offers the best odds for some of the most popular sports.

Best Odds for Football

There are several different markets available when betting on football, so you must find the best odds that suit what you are betting on. A betting site may offer you guaranteed best odds available on all correct score, under/over, handicap, both teams to score, and half time/full time markets.

Which is pretty impressive, if you bet on those markets, but useless to you if you only ever do a multi-selection accumulator from the match result market.

The best thing to do is look for promotional material and visit odds checker sites, that usually put all the odds for a certain event and specific market into a table with something like a tick or other identifier used to show you which odds are the best.

In our research, we have found that BoyleSports and Coral are usually among the bookmakers who provide best odds in the match result markets. For matches being played over the next few days, these bookmakers offer the best odds or matched best odds for at least two of the three possible outcomes. The outcomes being home, away, or draw.

BoyleSports actually match the best odds for all three outcomes for a high percentage of events.

For those who like to bet on the exchanges, there’s only one betting exchange to use. We have found that the Betfair Exchange offers best odds for one outcome, and matched odds for the other two, for pretty much every football match being played this week.

Best Odds for Horse Racing

The starting price odds are the same for everyone when betting on the horses, but earlier prices will vary depending on the betting site and a lot of companies offer guaranteed best odds.

Who offers the best odds tends to change from race to race, depending on special offers and price boosts, and it always pays to take the whole race card into account. One bookmaker may offer slightly better odds on the short-priced favourite, but a fancied outsider may be at shorter odds than a competitor is offering.

So, who offers the best value may be dependant on the type of sports betting customer you are and what types of bets you will place.

In saying that, there’s one betting site who stand out from the crowd with regards their offers and price boosts.

That is SkyBet, who tend to offer more extra place races and pay out for more places to each-way punters. For example, in a 24-runner handicap, most bookmakers will pay each-way for the first four finishers and some companies may pay out for five. Sky Bet often pay each-way punters if their selection finishes in the first six for these types of races.

As well as their each-way place boosts, they also offer boosts on a high number of short-priced favourites. This may only be a slight boost to the odds, which sometimes look like it won’t make much difference. But, if you regularly back these boosts and they come in, you will notice a difference in the long run.

Basically, you must shop around to find the best value for the types of bet you want to place and markets you are interested in. Every bookmaker will offer you some incentive to continue betting with them, so it’s in your own interest to take advantage of as much as you can.

Having multiple accounts with several different betting companies will allow you to receive more offers, more regularly. If you are signed up to one company, who offer you best odds on the sport you bet on most, you may be missing out on a fantastic free bet offer somewhere else.

The best advice we can give on how to get the best value from sports betting is to remain analytical at all times, research statistics, shop around for best prices on your desired selections, and take advantage of as many special offers as you can.

Most importantly, remain responsible at all times. Never risk more than you can afford and always read the terms & conditions before placing a bet with a new company, opting in to a new offer, or betting on a new market that you have never had a punt on before.

Sports betting is supposed to be a form of entertainment and provide you with something fun to do, keep it that way and do not end up losing all your money by betting irresponsibly.

A punter does not need to be a professional to understand that the bookmakers licensed in the UK run the “best” best odds guaranteed promotions on the planet. It is not a coincidence these companies offer best odds guaranteed alongside enhance odds to further attract punters into placing their bets with them.

After all, Greyhound racing is one of the major events for these promotions. Amongst these British odds guaranteed bookmakers, William Hill stands heads and shoulders above the lot. Firstly, they broadcast horse and greyhound racing events live. Further more, once the race begins, William Hill gives their customers free reign to use whatever betting strategy they please.

Ladbrokes has the same online betting pedigree enjoyed by William Hill. However, their promotion runs continuously and is not limited by time. This poses serious advantages for the punter especially where he discovers there are no limits or restrictions to betting. Betbright enjoys a distinct advantage to its rivals due to their in-depth coverage of the greyhound racing markets.

The terms and conditions are similar to other odds guaranteed bookies with minimal player intervention. Betbright also offers best odds guaranteed for Cheltenham and the Grand National alongside other international racing events on the calendar.

It is no surprise these three bookmakers offer best odds guaranteed promotions that keep punters running back for more.

Odds guaranteed bookmakers like Paddy Power and William Hill are beginning to make sweeping changes to their Best Odds Guaranteed promotion which subsequently applies on the day of the race. Some of the changes include:

• Punters receiving refunds for when a horse is a non-starter.
• Lay to lose guarantee worth £500 for class 1 and class 2 racing events.
• Best odds guaranteed beginning from midnight on race day.
• The removal of double results from the regulations.

Unfortunately, these changes only reflect the position of William Hill and Paddy Power as Ladbrokes, Bet365, and Coral amongst other odds guaranteed bookmakers all stated they do not intend to change their promotion at this time.

Bet Victor offers new and existing users a chance to win up to £25,000 with their best odds guaranteed offer. 

If you take an early price at any UK or Irish horse racing or greyhound racing and the starting price (SP) increases, Betvictor will pay you higher odds if your horse wins.

This promo is only for bets that you place between 09:00 of the race day to the start of the race. The offer has no wagering requirements. Void bets or accounts restricted from promotions on BetVictor’s site won’t be eligible for the offer.

888 Sports is one of the biggest bookmakers in the UK gambling scene. Their sportsbook and casino are top-notch and trusted by millions of users. Also, they have regular promotions and offers for new and existing customers to enable them to enjoy their bets.

All singles, multiples, and each-way bets on horse racing can benefit from the 888 sports best odds guaranteed offer. 

Place a bet on race day, and you’ll get paid the SP if it’s bigger than the original odds. The offer is exclusive to players from the UK and Northern Ireland.

Concerning horse racing, not many bookmakers do it better than William Hill. William Hill odds are admittedly hard to turn down.

Their expertise in the category is why they have one of the most exciting BOGs. 

William Hill best odds guaranteed works similarly to most others; you get paid the SP if it’s bigger than the early price.

You should note that you’ll lose the offer if you don’t claim it before the race begins, and it’s only applicable to bets placed after 10 am on the day of the event. 

Also, only online bets qualify, and William Hills sets its daily payout cap at £25,000 daily.

Ladbrokes offers you a shot at the best prices in horse and greyhound racing with their best odds guaranteed offer. 

Only win, and each way bet can are eligible as qualifying bets. Tote, ante-post, and in-play Bets do not qualify.

Ladbrokes set the betting cap for the offer at £200. Aside from the offer, the bookmaker has many other exciting promotions for new and existing customers.

Paddy Power offers some of the juiciest odds in the UK and Irish horse racing markets. Despite the exciting odds, you can earn more on horse racing thanks to the Paddy Power best odds guaranteed offer.

You’ll get the highest payout irrespective of whether the SP is lower or higher.

Like most other best odds guaranteed offers, the Paddy Power best odds guaranteed offers’ terms are simple and understandable. 

The offer doesn’t apply to ante-post bets, combined horse bets, or international bets. Also, the daily payment cap is £1,000.

Whether it’s sportsbooks or casinos, Coral Bets never fails to gift customers great odds that guarantee handsome payouts. 

Horse racing bettor will find their best odds guaranteed particularly enticing. While the terms are similar to most other bookmakers, its daily payment cap is relatively high at £50,000.

To access the offer, log in to your account and place a qualifying bet on horse racing. The bookmaker will pay you the highest odds if your horse has a bigger SP. 

New customers can also access the promotion. The best odds guaranteed offer applies only for bets placed on the day of the event.

As one of the most illustrious horse betting sites in the UK, you can trust that Bet365 has one of the best odds-guaranteed offers. 

Place a qualifying bet in horse racing; they’ll pay you the greater odds if your horse selection wins and the SP is bigger.

When you sign in, you’ll also see other exciting promotions. 

Aside from these free bets, the overall horse betting experience will keep you glued to the bet365 site. Only wins and each way bets can qualify for BOG on Bet365.

BetFred is offering new and existing customers their exciting best odds guarantee offer. Assuming you make a qualifying bet on a horse at the odd of 5/1 but the SP increases to 10/1, they’ll pay 10/1.

BetFred spiced up these free bets offer by adding what many other bookmakers don’t; offering money back if your horse placed second. 

The money-back clause in the offer means they’ll return your betting amount (up to £10) if your horse didn’t win but came second.

To claim the offer, place a bet on any horse racing event. Note that it’s specific to only UK and Irish horse racing bookmakers. Betfred will give you the extra winnings in real cash.

Take a fixed price on a horse in Sportingbet and stand a chance to enjoy the BOG. The offer only applies to the race winner, multiple horse race betting, and each-way horse racing bets. 

Other best types, like forecast, ante-post, and enhanced accumulator, do not qualify for the offer.

Sporting bet fixed the maximum daily winning cap at £20,000 daily. For example, if the original wager returns £50,000 but the best odds guaranteed enhanced the winning to £100,000, the extra £50,000 will be capped at £20,000, meaning that you’ll receive only £70,000.

Bwin is one of the most popular horse racing betting sites in the world, with more than 20 million active customers.

In the Uk, they’re equally well-trusted and offer some of the finest betting services to punters in the region.

Their best odds guaranteed has very similar terms to Sportingbet’s. Entain owns both brands, so it isn’t surprising that they have identical terms and conditions. 

The offer is applicable to similar bet types to SportingBet’s. Bwin also capped daily winning at £20,000.

Conclusively, these are some of the best odds guaranteed bookmakers. Note that most of the offers in this article are strictly targeted at customers based in the UK and Northern Ireland.

It’s essential to read and understand the terms of the BOG before you sign up with them. You should opt for best odds guaranteed promotions that have a high payment cap.

Punters usually look forward to the biggest sporting events because bookmakers offer the best horse racing odds during these periods.

Horse racing isn’t left out, as many lucrative events happen annually. Here are 3 top events that feature some of the most enticing best-odds guaranteed offers in the UK.

• Royal Ascot

The Royal Ascot is an annual racing festival that takes place in June. It’s one of the biggest horse racing competitions in the country, and bookmakers offer some of the best odds during this period.

It’s five days of intense competitions and non-stop horse racing. Enter your favorite bookmaker’s website during the event, and you’ll see incredible active best odds guaranteed offers.

• Cheltenham Festival

With more than 260,000 people gracing the event annually, the Cheltenham festival is one of the most attended sporting events in the UK. 

Some of the world’s best jocker’s horses will be on parade at the festival. You can trust that bookmakers’ sites will be ever open with fantastic best odds guaranteed offers to accept the influx of bets.

• Grand National

Another competition annual competition that features some of the best betting events is the Grand National. It’s a massive Hunt Horse Race event in Liverpool, England.

The event attracts more than 500 million viewers annually. Betting sites compete to offer the best BOG offers during the grand national, to bettors’ advantage.

There are many best-odds guaranteed offers in the UK and Irish horse racing market currently. Almost all horse racing bookmakers will have a best-odd guarantee offer in place. 

While they are all free bets offers, some are better than others due to factors like win limits, time, betting odds, etc. How do these factors the offers from the best odds guaranteed bookmakers?

• Time

Most bookmakers let you place horse racing bets with BOG on the day of the race, usually in the morning when the early board prices are released. 

You might want to bet with a bookmark that allows you to place the best earliest to get the best possible odds. 

Some bookmakers may allow you to place best odds guaranteed bets the day before the race, but it’s very uncommon.

• Win Limits

As typical of free bets, most bookmakers will set daily win limits on BOG bets. This is usually around £20,000 to £30,000. However, some can go as high as £50,000. 

The higher the winning cap, the more you can get from a best odds guaranteed offer daily. 

• Betting Odds

The quality of a bookmaker’s horse racing odds will also influence the quality of the BOG offers. 

Therefore, study the bookmaker’s odds over all their betting types (and associated free bets). If they offer good odds, their best odds guaranteed offer will be great too. 

Best odds guaranteed free bets are typically associated horse racing bets. However, bookmakers like BetVictor and Ladbrokes offer BOGs on greyhound racing. 

Greyhound racing is a competitive sport in which greyhounds race on tracks. Lots of bookmakers these days lavish their customers with free bets stakes on greyhound racing.

Fans of greyhound racing can place bets on the sport with their favorite bookmakers and earn money. 

They can also take advantage of bonuses like best odds guaranteed to skyrocket their bet credits stakes. BOG offers on greyhound racing work very similar to horse racing.

Place a bet on the early prices, and the bookmaker will pay you the highest odds if the starting price is higher.

Most bookmakers don’t set different terms for greyhound racing. Aside from greyhound racing, some bookmakers are trying out BOG on sports like football and golf. 

As hinted earlier in the article, bookmakers usually allow you to place BOG bets on the morning of a race when the early prices are out. This is the best time to get the best out of your free bets stakes.

Some might let you bet the day or night before the event. As we always recommend for free bets, read the terms and conditions of the BOG offer from your bookmaker to get more insights.

Paddy Power, Betfred, and Sporting Bet all let you place a best odds guaranteed bet from 8 am on the race day. 

Bookmakers like BetVictor and Ladbrokes allow you to make BOG horse racing bets from 9 am, while Bet365 won’t accept BOG bets until 10 am on race day. Many other bookmakers may have different timings for BOG bets.

There are a few terminologies that’ll make you understand best odds guaranteed offers better. One such is the starting price (SP). 

A starting price is simply the odds on a particular horse just before the start of the race. BOG offers only exist because starting prices exist.

Starting prices are what the bookmakers will use to determine your payout if it’s higher. You should note that sometimes, starting prices can be lower than early prices (EP). 

However, since most bookmakers are paying you the “higher odds” and not the SP, you’ll get paid the EP if the SP is lower.

Terms are conditions (T&Cs) are essential to every promotion and offer. It lets you know crucial details about the promo, like the expiry date, wagering requirements, eligibility requirements, etc. While the T&Cs for Bbest odds guaranteed offers can vary depending on the bookmakers, there are a few generic ones.

All bookmakers that offer BOG will state explicitly on their site that they’ll pay you the SP if it’s bigger than the EP. 

Also, they’ll set a time for BOG bets and a winning cap. Most bookmakers don’t allow Antepost, Enhance Accumulators, Forecast, or Tricast bettings on BOG offers.

Bookmakers will also state instances where you may not be eligible for the offer, like if your account is under some restrictions or if it isn’t a horse or greyhound racing bet.

While Best Odds Guaranteed is already an exciting offer, some bookmakers are catapulting your potential free bets with the best odds guarantee plus. The best odds guaranteed plus implies that the bookmakers will pay you more than the already higher SP stipulates.

Ladbrokes was the first to introduce this offer in the UK before Bet365 followed suit. 

Bookmakers that offer BOG plus add a betting cap to regulate the payouts. Terms are similar to a regular Best Odds Guaranteed Offer.

It’s hard to pick out a disadvantage of the best odds guaranteed offer. Bookmaker came up with the idea to ensure you get the highest possible payouts from your fixed bet on horse racing. 

While some might look like they have unsatisfiable terms, bet credits stakes are still an upgrade on the regular amount you could’ve won if the SP comes out higher.

Before entering any BOG offer, it’s essential to read and understand its terms and conditions. 

Discrepancies can only happen if you misunderstand some of the offer’s terms. Most bookmakers will make the betting terms clear and concise for everyone to understand.